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Social Media Campaign
Instagram
Post various informative and educational topics about sexual assault, using attractive and appropriate designs to capture viewer’s attention
Objectives
Business Target
Social Impact
300 followers (by August 2022)
150 likes (per post)
10 saves (per post)
10 shares (per post)
300 people will be aware of the KOE’s existence
150 regular audiences to learn more about the struggles and experiences of SA survivors
300
150
10
10
2022
150
300
Target Communities
Target beneficiary
Victims of SA
Target market
Public, professionals, influencers
Contents (Instagram posts)
Introduction & General Information
KOE’s objectives
Members
Marketing of fundraiser & its outcomes
1.
2.
3.
Information (secondary research)
Introduction to SA
Long-term & short-term effects
Settings
Consent
How to help survivors
Social Stigma (e.g. victim-blaming)
Being brave to report
Defending oneself
Myths & facts
1.
2.
3.
4.
5.
6.
7.
8.
9.
Voices (primary research)
Interview/ focused group discussion with professionals (psychologists, counsellors etc.), public, and SA survivors
Written words of encouragement from the public
Anonymous Confessions (#metoo movement)
1.
2.
3.
Posting: Tuesdays & Saturdays, by 7 pm
&
7
Contents (Instagram stories)
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“Do You Know?” Series: short snippets of information about SA
Marketing of crochet products & events
Reviews from customers
Q&A
Acknowledgement form from AWARE
1.
2.
3.
4.
5.
Stories: At least twice a week, any days.
Success Measurement
Regular polls on Instagram Story about contents which have been posted
A survey form will be created at the end of the year. We aim to positively impact at least half of our regular audience (75 people)
​
Areas of assessment:
Ability to identify facts and myths of SA through quizzes
Ability to respond appropriately to scenarios of SA through examples provided
Knowledge of available helplines & resources
1.
2.
3.
75
Podcast
We will invite guest speakers like influencers, professionals, or the public, to share their views about different topics. This allows the audience to explore the nuances of sexual assault, which cannot be shown through Instagram posts. It is also a suitable method for community engagement.
Objectives
Business Target
Get three episodes of KOE’s podcast - Unravel with KOE series out by the end of July 2022
2022
Social Impact
Audience to have a deeper understanding of the topic and start more conversations about SA
-
Survivors of SA to reach out to us and feel safe to share their stories
Success measurement
Number of views: 150 Number of likes: 75
A survey form will be created at the end of the year. We aim to positively impact at least half of our regular audience (75 people)
150
75
75
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