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Manpower Allocation
Manpower
Claire
Creative Director
Secretary
&
Update Meeting Agenda Minutes
Design Social Media posts
KOE brand & logo designer
Video editor
&
&
Contacting external collaborators through email/Instagram
Creating of forms for contact or research purposes
Curating Social Media captions
Video editing of podcasts
Keeping track of tasks & timeline
Source for publicity opportunities
Programmes & event planner
Jeev
Publicity Program Head
&
Zhi Xun
Assistant Project Lead Admin Head
&
Janice
Project Lead Marketing Head
&
Delegate tasks
Oversee meetings & tasks
Marketing research & strategies
Design social media stories
Posting of contents for social media
Pauline
Finance logistics manager
&
Keep track of expenses & income using excel sheet
Source for, buy, and keep resources.
Distribute resources to team members when necessary
Work Breakdown Structure
WBS
Social Media Campaign
Planning
Secondary Research
Primary Research
Content Creation
Design
Finalizing
Posting
Target Community
Goals
Objectives
Research Methods
Community Mapping
Role Allocation
Background Information
Demographic profile
Challenges
Statistics
Existing Solutions
Gaps
Possible Solutions
Contact
Research Method
Details (date, time, venue etc.)
Questions
Roles
Summary of contents to be posted
Research
Designing of posts
Editing
Captions
Alt Texts
Uploading posts
All
Pauline,
Zhi Xun
Jeev, Claire
Pauline, Jeev
Claire, Janice
Jeev,
Zhi Xun
Janice
Finance Matters
Expenses
Crochet supplies
Sexual Assault First Responder Training
Venue Rental
Transport
Delivery
Marketing
Total
$445.41
$30
$23.30
$200
$45.80
$33.16
$777.67
Revenue
Sales Day One
Sales Day Two
Sales Day Three
Sales Day Four
Sales Day Five
Sylvia's Items
Leftover Sales onwards
Telegram Sales onwards
Bank Interest
Total
$457.00
$891.00
$950.00
$852.00
$1068.00
$73.00
$317.00
$599.00
$1.43
$5208.43
(5/5)
(6/5)
(11/5)
(23/5)
(24/5)
(28/5)
(27/6)
Reimbursements and Donations
AWARE
$1,563
KOE
$3,595.43
Sylvia
$50
Finance
Timeline
Timeline
Marketing Plan
Marketing Plan
Product
Our product: Crochet Items
Rationale: When planning on what items to make, we considered those that are practical or well-liked by our target market. As crochet items are not very commonly seen in school, it provides a novel experience for the customers.
Target Audience: Students and lecturers from Ngee Ann Polytechnic, and anyone else who wish to support our social enterprise
Unique Selling Point: Flowers are attached to every item to signify survivors blooming into something beautiful despite their hardships. Part of our proceeds will also be donated to AWARE to provide support to more survivors, hence customers are contributing to a good cause when they purchase from us.
Considerations on pricing:
Time spent
Amount & number of resources used
Level of difficulty
​
List of items & their pricing (lowest to highest):
Earrings:
Coaster: $8 (cheaper when bought as a set)
Mini animal keychains:
Flower keychains:
Single stalk flowers:
Animal keychains:
Drawstring pouch:
Rib clutch pouch:
Plush:
Bouquets: $20-$80 , depending on the number of stalks. (cost of each stalk reduces when you buy more stalks)
Price
&
$8
$8
$8
$8 - $12
$10 - $12
$12 - $15
$18
$25
$25 - $30
$20 - $80
( ):
1.
2.
3.
Method of sales: physical & digital means
​
Venue & target market:
-
School (Ngee Ann Polytechnic): target NP students and lecturers
-
External booths (GR.ID flea market): target the public
-
Online via Telegram: public
​
Distribution channel:
-
Direct Selling: We will manage the selling of products on our own, firstly through physical fundraiser in school and at a public space. We will promote products through Instagram and are in charge of marketing, packaging, and shipping.
​
-
Rationale: As a small startup, we are not selling large quantities of products. We also do not have sufficient budget to pay for intermediaries. Hence, with our manpower and resources, we feel that we will be able to manage direct selling.
Place
Marketing channels:
-
Instagram (KOE’s Instagram)
-
Telegram (NPNews)
-
Distribution of flyers
​
Marketing activities to implement:
-
Polls/ Interactions
-
Hop on occasions/ special days/ festivals
-
Special discount for multiple purchases
-
Collaborations
​
Best time to reach target audience:
Evening 6pm-7pm
Promotion
6
7
Strengths and Challenges
Strengths & Challenges
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